DHC SUMMIT ON THE DIGITALLY LED LANDSCAPE
Thought Leaders Weighed In on The Digitally Led Landscape
Held March 15th at Sanofi, the DHC Summit features case studies, thought leader POVs and panel discussions with key stakeholders. This Summit will focused on innovations and challenges on the Digitally Led Journey.
Over the next few weeks, we will be adding resources to this page, so check back often. This page will include the videos and slides from the summit as well as supplemental featured resources we’ve hand-picked for you.
Elevating HCP Experience with a Digitally-Enabled Field Force
- Moderator: Amy Turnquist, Partner, North Highland Consulting
- Crispin Hallam, Head, Enterprise Operations, GSK
- Geoff Nocar, Lead, HCP Experience, GSK
- Essence Nixon, Director, Enterprise Field Effectiveness, GSK
How to Use Digital Marketing Innovation to Lead in Women’s Health Change
Amanda Preto, VP, Marketing, CMI Media Group
Julie Hurvitz Aliaga, EVP, Innovation, Content and Partnerships, CMI Media Group
Wendy Lund, Chief Client Officer, WPP Health & Wellness
Bill Veltre, Director, Omni-channel Experience Strategy & Planning, BMS
Using Omnichannel to (appropriately) Foster Integration between Medical and Commercial: Barriers and Benefits
Fred Bennett, Chief Digital Officer, BGB Group
How (and Why) to Achieve Modular Content Success
Tom Nilan, Omni-Channel Capabilities and Agile Operations, Sanofi
Alexis Cohen, VP Global Commercial Content, Business Consulting, Veeva
Ryan Rosenberg, Director, Omnichannel Engagement Capabilities, Sanofi
Plus, an Introduction by Betsy Kramer, SVP, Managing Director, EVERSANA
NEW From Underscore Marketing
Where, How and When HCPs Engage with Campaigns
NPI Navigator is Underscore Marketing’s latest HCP-targeting offering that leverages NPI-level data & analytics insights to uncover new, highly defined physician-level audiences based on first-party data sets combined with CRM and Rx data for an actionable 360-degree view of the HCP. Download their free brochure now.
New physician research
Adapting to New Trends in HCP Learning and Education
Insights into the attitudes and comfort levels of Healthcare Professionals with live meetings and education in the pandemic age. This article from Healio Strategic Solutions explores to what extent the lack of travel has impacted learning about new medical information.
Personalize Omnichannel Programs with AI and RWD
Artificial intelligence and real-world data allow for a new level of personalization in omnichannel HCP engagement programs – but only when these tools are used in the right way. We have a free, step-by-step guide to solving three common brand challenges, using a precision engagement methodology that aligns brand content to current HCP needs and the patient care journey.