Keeping this “pivotal moment in healthcare history” as a backdrop, the overarching theme of the day was focused on precision medicine and providing customer experience in the biopharma industry. Specifically, the role biopharma plays in the engaging and fostering relationships ‘beyond the pill’ with their customers, both consumers (i.e. patients) and healthcare providers (namely, physicians) was explored from myriad angles.
The event was kicked off with opening remarks by Sharon Dotson, Genentech’s Senior Director, Digital Customer Experience, whereby she declared “We, here at Genentech, are obsessed with our customers’ experience,” helping to set the stage for the presentations and panel discussions.
Gina Chapman, VP Rituxan, Herceptin, Avastin at Genentech closed the day with her thoughts on precision medicine, customer experience, and organizational dynamics to promote innovation, teamwork, and overall success.
Thanks to the team at Genentech for hosting the DHC West Coast Summit. For more event summaries, check out the DHC Events page.