Physician Attitudes Towards Mobile
Goal: Better understand how, and to what degree, physicians interact with and recommend mobile health apps
Source: SERMO RealTime
Title: June 2019 Physician Mobile Trends: The Use of Mobile Devices and Health Apps in Patient Care
Fielded: Jun 25, 2019
Fielding time: 1H 48M
Sample: N = 104
HOW DO YOU USE
APPS & MOBILE AS
PART OF YOUR CLINICAL
Outlier is decision-support tools in helping patient diagnosis and treatment — this is an emerging area that is more complex, nuanced, and high-context.
DO YOU CONSIDER
WORKING WITH A
PATIENT ON AN
The fact that 70% of HCPs can count on mobile to work for them in a clinical context indicates a strong foundation to build on.
FEATURES BASED ON
ORDER OF VALUE
Interestingly, remote diagnostics/care is seen as the least valuable feature. Low maturity of the space? Lack of reimbursement for HCPs?
BUT, great opportunity to further explore adherence + compliance.
REPORTS OR DATA
AS OUTPUT FROM
Close to 50% of HCPs don’t use the reports/data that come out of apps.
We are in the “toddler” phase of mHealth maturity, which means there’s lots of room to evolve and solve for the myriad of problems facing HCPs and patients today.
IS IT THAT YOU’VE
USED AN APP
Begs the questions: How do you engage HCPs directly in the app creation and development process to get buy-in and pull-through to patient?
WHICH HEALTH APP
TO A PATIENT?
When an app is also an Rx, obvious that FDA is central approval body…
But, this raises an interesting question: What other credible, authoritative partners could help build trust and drive mobile heath adoption for HCPs and patients?
Of course, a strong paid media strategy will still move the needle.
But the patient’s role is also a key driver to get HCPs on board…
THINK IS THE
RELATED TO THE USE
OF MOBILE OVER
THE NEXT 5 YEARS?