Predicting Trends 2023

December 2022

The DHC Group


Future of Digital Innovation in Healthcare

As we wrap up 2022, we asked several key opinion leaders to weigh in on a series of questions related to the future of digital innovation in our industry. We’d like to thank the many experts that have contributed to DHC content over the past 12 months. Whether as video interviews, survey responses, or Summit speakers, the collective insights shared have been instrumental in advancing digital communication to both physicians and patients at a time when healthcare information was critical.

For this year’s closing thoughts, we asked the following questions: 

Closing Thoughts in 2022


In your opinion, what was the most significant (innovative) advancement(s) in pharma sales and marketing in 2022?


What new pharma sales and marketing trend(s) do you see emerging for 2023?


What post-COVID workplace change do you want to keep/retain in 2023? What do you want to end (or go away as soon as possible)?


What will be the new buzzword in pharma sales and marketing in 2023?


What macro digital health trend do you think will have the biggest impact on pharma over the next five years?