May Virtual Summit Series Resources

The Future of Storytelling

May Virtual Summit Series Resources

Thank you for requesting resources from the May Summit Virtual Series. Held May 27-28, there were two 50 minute sessions, featuring a mix of thought leader presentations, case studies, research and panels. Check out the videos, slides, and presentations from the summit below.

Day 1, May 27th

The May 27 session explored how marketers are using video to produce compelling content that is successfully competing for audience attention and engagement.

The Storyteller is the Story

Amanda Phraner and Jason Bellue share their experience with identifying and capturing stories that resonate with patients.

Creative Best Practices

Kati Bjornson, YouTube specialist, provides insights and advice to get the most from YouTube by creating compelling creative that engages your audience.

Storytelling Panel Discussion

Panel discussion with Amanda Phraner, Jason Bellue, and Kati Bjornson. Industry experts discuss the benefits of storytelling and best practices.


amanda phraner

Amanda Phraner
Director, Public Relations and Social Media
Horizon Therapeutics
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jason bellue

Jason Bellue
Creative Director
Flying House Media
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kati bjornson
Kati Bjornson
Video Lead, Healthcare
Google / YouTube
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Day 2, May 28th

The May 28 session featured a case study on how content creators are facing the challenges of new content during COVID-19, as well as examining best practices for using measurement to optimize digital video campaigns.

Using Testing for BIG Impact

Brian Ross and Jim DeLash discuss the use of testing and measurement and how small changes translate to BIG impact for your brand.

Creating Engaging Health Video

Lloyd D’Souza shares the content development strategy across Conde Nast brands and how the publisher has pivoted and adapted.

Content Creation Panel Discussion

Panel members discuss best practices for content creation during this rapidly evolving environment.


Lloyd D’Souza
Executive Producer
Conde Nast Entertainment
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brian ross

Brian Ross
Director, Business Insights

jim delash

Jim DeLash
Marketing Director, Customer Experience (CX), Professional, GSK
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eileen sweeney

Eileen Sweeney
Director of Marketing, North America
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dan gandor

Dan Gandor
Director, US Customer Experience
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