May Virtual Summit Series Resources
Thank you for requesting resources from the May Summit Virtual Series. Held May 27-28, there were two 50 minute sessions, featuring a mix of thought leader presentations, case studies, research and panels. Check out the videos, slides, and presentations from the summit below.
Day 1, May 27th
The Storyteller is the Story
Amanda Phraner and Jason Bellue share their experience with identifying and capturing stories that resonate with patients.
Creative Best Practices
Kati Bjornson, YouTube specialist, provides insights and advice to get the most from YouTube by creating compelling creative that engages your audience.
Storytelling Panel Discussion
Panel discussion with Amanda Phraner, Jason Bellue, and Kati Bjornson. Industry experts discuss the benefits of storytelling and best practices.
Speakers
Amanda Phraner
Director, Public Relations and Social Media
Horizon Therapeutics
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Jason Bellue
Creative Director
Flying House Media
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Day 2, May 28th
Using Testing for BIG Impact
Brian Ross and Jim DeLash discuss the use of testing and measurement and how small changes translate to BIG impact for your brand.
Creating Engaging Health Video
Lloyd D’Souza shares the content development strategy across Conde Nast brands and how the publisher has pivoted and adapted.
Content Creation Panel Discussion
Panel members discuss best practices for content creation during this rapidly evolving environment.
Speakers
Brian Ross
Director, Business Insights
CMI/Compas
Jim DeLash
Marketing Director, Customer Experience (CX), Professional, GSK
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Eileen Sweeney
Director of Marketing, North America
Aerogen
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Dan Gandor
Director, US Customer Experience
AbbVie
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