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May Virtual Summit Series

Thought Leaders Weigh In on HCP Engagement Trends and The Next Generation of Customer Experience.

May 5-6 2021
12PM - 1:30PM central

May Virtual Summit Series

Join fellow colleagues and pharmaceutical marketers, researchers, and thought leaders for a virtual innovation Summit hosted by the Digital Health Coalition (DHC) and AbbVie.

Over the course of two days, you will hear from both AbbVie leaders and industry colleagues. Content is shared via presenters and panelists in an interactive virtual format. The summit will take place over two information filled sessions on May 5-6, from 12:00PM – 1:30PM central.

Content Themes

HCP Engagement Trends

Customer Experience

Return on Experience Metrics

Privacy First Marketing

Featuring Experts....

Ryan Billings

Oncology, Digital Customer Experience

GlaxoSmithKline

Scott Vedder

Senior Facilitator

Disney Institute

Jessica Saperstein

Head of Customer Experience

Novartis

Agenda

DAY ONE

March 3rd: 12:00 – 1:30pm EST

  • DHC Group + Merck
  • Laura Markell, Senior Manager, Ad Policy, Twitter
  • Brian Clarke, Senior Manager, Misinformation Twitter
  • Moderator: Lisa Bookwalter, Twitter
  • Patty Ryan, VP, Paid Social Media, PHM 
  • Steven Xie, Director, Omni-Channel Marketing, Biohaven Pharmaceuticals
  • Amy Baumann, Director, Omnichannel Strategy Lead, Customer Experience and Omnichannel Strategy, HH Digital Marketing and Commercial Operations, Merck
  • Ewan Carpenter, Executive Director, Global Digital Marketing and Commercial Excellence, MSD
  • Amy Baumann, Director, Omnichannel Strategy Lead, Customer Experience and Omnichannel Strategy, HH Digital Marketing and Commercial Operations, Merck
  • Dr. Susan Dorfman, President, CMI Media Group
  • Becky Chidester, CEO, Wunderman Thompson Health
  • Jim DeLash, Multi-channel Marketing Director, GSK

DAY TWO

March 4th: 12:00 – 1:30pm EST

  • DHC Group + Merck
  • Bryan Mallitz, Executive Director, Digital Health Alliances, Merck and Rick Summa, Associate Director, Digital Engagement, Merck Vaccines
  • Ziv Yaar, Partner, McKinsey & Company
  • KEYNOTE – Janet Winkler, Founder, Hacking Sophia
  • Mark Bard, DHC Co-Founder
  • Michelle Kehily, VP, Global Head Digital Marketing and Consumer Excellence, Merck

Contact Us

christine franklin
CHRISTINE FRANKLIN
Executive Director
DHC Group
Email Me
MARK BARD
Co-Founder
DHC Group
Email Me
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