Newsletter - August 2020

FEATURED CONTENT: Omnichannel HCP Marketing - Insulating From Channel Dependence

In the wake of the sales field disruption, DHC Group’s Mark Bard held a roundtable with several physician communication experts to discuss how marketers should move forward to insulate against channel dependence in the future. While the phrase “omnichannel” is not new, the concept of building an HCP communication plan that isn’t significantly impacted by the loss of one channel or another is less developed.  Our expert panel focused on that reality and what the omnichannel of the future might look like.  The 11 minute video of this exchange is available now, as well as a transcript of the conversation.

Watch the video now →

Patient Education and Engagement in the New Doctor/Patient Paradigm An On-Demand Webinar

Via DHC / PatientPoint / Sermo→
In partnership with PatientPoint and Sermo, The DHC Group has conducted new physician research on patient education and engagment, which the goal of better understanding physician preferences on communication types and messages. Access the on-demand and slides now.

Read More →

areas to focus

Coming September 23 - HCP Engagement in the New Environment

Via DHC →
Join IQVIA's Peter Stark and Antonio Iervolino for a dynamic presentation on trends and best practices enabling pharmaceuticals to maximize HCP engagement through digital transformation. This September 23rd webinar is part of a larger series. Additional insights are also available by contacting [email protected].

Register Here →

Patient Care in the COVID-19 “New Normal”: Part 3 of a Blog Series

Via PatientPoint →
As the nation continues to adjust to a "new normal" during the COVID-19 pandemic, patients are increasingly returning to the doctor's office and patients have more control over their appointments. This blog post features latest findings, according to patient-level medical claims data and the latest results of ongoing, independent COVID-19 patient surveys as well as surveys of PatientPoint provider partners.

Read More and Watch Here →

dhc virtual summit series

VIRTUAL EVENT: DHC and Novartis Host September Virtual Summit

Please Note New Date: September 30 / October 1, 12:00 - 1:30 eastern

The DHC, with host Novartis, is converted the originally scheduled East Coast Summit to a virtual event. The September 30 & October 1 online summit will feature research highlights, case studies, thought leader POVs and panel discussions with key stakeholders addressing the opportunities and challenges of "the new normal".

View Speakers, Agenda, and Register Here →

This 12 minute video features a discussion focused on the topic of adherence during a dynamic environment, the impact of a pandemic on patient behavior, and how we can connect different parts of the system. The experts exchange ideas on  ways digital technology can be applied to inform and empower patients, resulting in improved adherence. We are pleased to make available a recorded conversation between the DHC’s Founder Mark Bard and Lisa Flaiz (BMS), Eric Peacock (myhealthteams), Ari Schaefer (Klick Health), Tim Fisher (Klick Health), and Jonathan Lanznar (Truveris).

View Webinar  →


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