Newsletter - February 2022

M
E
N
U

Featured Content

Returning to work and structuring for innovation

Return to Work and Structuring for Innovation

Via DHC & Pharma Marketing Network →
In a live conversation hosted by the DHC Group and the Pharma Marketing Network, Jeff Fayer (Novartis) was joined by Mark Bard (DHC Group), R.J. Lewis (eHealthcare Solutions) and Dan Hoffman (Otsuka) to look at the results of a recent survey of over 70 pharma marketers on the topics of Return to Work and Industry Innovation Trends. Our panel agreed that the survey was an accurate reflection of what they are seeing individually, and provided helpful context to the findings.

Read Full Summary → | Access Webinar & Survey Results →

DHC Partner Insights

Future of Work

Via McKinsey →
The world of work is changing. Artificial intelligence and automation will make this shift as significant as the mechanization in prior generations of agriculture and manufacturing. While some jobs will be lost, and many others created, almost all will change. The COVID-19 crisis accelerated existing trends and caused organizations to reevaluate many aspects of work. This regularly updated collection of articles draws together perspectives on the future of work, workforce, and workplace.

Read More →

Structuring for Innovation at MedPage Today By Bringing in the Specialists

Via Everyday Health Professional→
How does a publisher rise to the challenge of an ever-changing world of new COVID-19 variants and hybrid marketing needs? We adapt. As we develop novel initiatives and improve our existing sales products, we are looking inward to utilize the talent and skills we already have to propel our innovation strategies into the future. Meet Catherine Cantone: Senior Manager, Innovation.

Read More →

Insights on Return to Work and Innovation Trends

Via Relevate Health →
Jeff Spanbauer, CEO of Relevate Health offers his perspective on how scaling pharma and biotech brands nationally through local HCP engagement is innovation driven and yields benchmark-beating results. Jeff shares how they are deliberately working to spark innovation by committing their three (3) most important assets: people, time, and budget. When considering Return to Work, Jeff explains how the addition of key pharma clients, and a C-suite expansion has transformed the way Relevate Health works, with or without the pandemic. Find out what Jeff identifies as three key factors essential to work right now.

Read More →

Twitter: the best channel to reach HCPs?

Via Underscore Marketing →
Social media is no longer an afterthought but a key part of a holistic omnichannel marketing strategy, with a rise in intra-physician communication backed by social listening data bringing Twitter to the fore. But with an abundance of platforms, where do you allocate your budget, and at what levels? Read Underscore Marketing’s POV to uncover high-value tactics to get the most out of HCP marketing with Twitter, as well as other key considerations to ensure you employ the optimal channel mix to reach your target audience.

Read More →

Are You Providing Patient Support or Creating a Patient Experience?

Via ZS Associates →
As life sciences companies shift to provide patients with personalized treatment support and deliver the type of seamless experience they expect from consumer brands, their efforts have been stymied by siloed data sources and a patchwork of various technologies. ZS has found opportunities for CRM systems to support the enablement of meaningful patient experiences in a new era or care across four key phases of the patient journey: activate, get, start and stay.

Read More →