Newsletter - July 2021
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Featured Content
Real-World Evidence in Action
Via DHC →
The DHC is currently conducting a project to evaluate innovative applications and future opportunities of real-world evidence in the pharmaceutical industry, specifically within sales and marketing. The objective is to collect insights into how organizations are leveraging RWE in actionable ways that can be measured. The project includes numerous interviews with RWE experts within the pharmaceutical space and will conclude with a POV to be released soon, but we wanted to share some early insights in this summary.
Read Summary →
DHC Partner Insights
Real-World Case Study: Leveraging Real-World Evidence to Drive Physician Engagement
Via Sermo →
Check out this recent RWE campaign on Sermo that had near universal recall and effectively increased message recall among targeted physicians, signaling this is an extremely effective content strategy for educating HCPs and supporting their treatment decision-making.
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CMI Media Group Delivers Sweet Results For Oral Health Brand
Via CMI Media Group →
Build it - and results will come. CMI Media Group and Microsoft partnered to bring an industry-first to a pharma client looking to expand sales of its over-the-counter oral healthcare brand and reach more consumers in a cost-efficient manner. The partners piloted HCP targeting in the Microsoft Audience Network — a truly visionary idea, given that this was a capability that had not yet been added to the platform. The results: more than 20 million impressions, 127,811 clicks, and 2,401 conversions, yielding an impressive $13.25 CPA, which is 24% lower than their CPA benchmark.
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OptimizeRx to Use its Evidence-Based Physician Engagement to Solve Lapse in Medical Coverage Barrier for Patients
Via OptimizeRx →
OptimizeRx’s AI-driven platform leverages real-world evidence (RWE) to support doctors in their efforts to maintain patient treatment plans. This month, OptimizeRx has announced that it has signed an agreement with one of the top 5 pharmaceutical companies to drive a new patient affordability initiative. The OptimizeRx platform will leverage RWE to provide visibility to doctors when Medicare patients’ treatment plans are at risk of lapse due to loss of coverage.
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Get Involved
Applications in Advanced Analytics to Increase Early Treatment Rates in Patients with Multiple Sclerosis
HOSTED BY: OptimizeRx
WHEN: September 15, 2021 | 1PM ET
Understanding key factors that delay new patient starts on therapy are critical to reaching and educating patients and getting them on the right therapy early on to prevent disease progression and keeping them adherent to prevent disability.
Register Now →
RWE for Sales and Marketing - Seeking Expert POVs
Via OptimizeRX →
The DHC has partnered with OptimizeRx to evaluate innovative applications and future opportunities of real-world evidence in the pharmaceutical industry, specifically within sales and marketing. The objective is to collect insights into how organizations are leveraging RWE in actionable ways that can be measured.
Take Survey →
WEGO Health Industry Award Nominations
Via WEGO Health →
Calling all media agency and pharma company employees: Want a way to underscore your company and brand's commitment to patients? Sign up to be a WEGO Health Awards judge! Judging is a small time commitment with a big-time impact on your brand reputation, and it feels incredible to give back in a big way to the patient communities you serve. As a judge, you'll help us determine the patient winners of the WEGO Health Awards: the world's leading patient leaders!
Sign Up Now →
Improving Health Equity Through Cross-Cultural Marketing: Pharma Thought Leaders Discuss
DATE: August 19, 2021
TIME: 1PM ET
Hear from leaders in cross-cultural marketing on how to create a business case internally and collaborate successfully externally. Experts will provide insights on the importance of language and its nuances. Gain new vocabulary and language for essential conversations around cross-cultural marketing and its ability to advance inclusivity and better health outcomes.
Register Now →
DHC Virtual Summit Hosted with Otsuka
DATE: September 9-10, 2021
TIME: 12PM - 1:30PM ET
Join fellow colleagues and pharmaceutical marketers, researchers, and thought leaders for a virtual innovation Summit hosted by the Digital Health Coalition (DHC) and Otsuka. The September 9th & 10th virtual event will focus on Addressing Health Access, Inequity, and Inclusion Through Digital and The Future of Digital Medicine. Register now to hold your seat.
Register Now →
DHC Partner News
DHC Content
Customer Experience in Life Sciences
Rich Schwartz of Medallia and Mark Bard of the DHC Group share research findings from both HCPs and marketers taking a look at the current role of customer experience in life sciences. They were joined by Laurie Meyers, Sr. Director, Experience and Engagement Design at Genentech and Jessica Saperstein, Head of Customer Experience and Consumer Marketing at Novartis to further discuss and apply these insights to the future of CX in our industry.
Watch Webinar →
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