November Virtual Summit Series Resources
Held November 18-19, the November Virtual Series included two 90 minute sessions, featuring a mix of thought leader presentations, case studies, research, and panels. Check out the videos, slides, and resources from the summit below.
Day 1, November 18
The November 18th session explored life sciences, achieving personalization at scale, coming full circle with COVID & cancer, and how marketers are meeting the demands of an evolving patient journey.
Life Sciences, Patient Connectivity & Siloed Strategies
- Melinda Decker, Chief Commercial Officer, Mymee
- Peter Marchesini, President Field Solutions, Eversana
- Ed Cox, EVP and Head of Digital Medicine and Strategic Alliances, Eversana
- Eze Abosi, VP, OptimizeRx
Achieving Personalization at Scale in Pharma
- Richard Watson, VP, Marketing Intelligence, closerlook
Coming Full Circle with COVID & Cancer
- Heath Morlok, Senior Director, Market Value & Impact, Everyday Health Professional
- Tom Carr, SVP, Data, Marketing and Content Science at Everyday Health Group
- Tamara Cane, Senior VP, CMI/Compas
Expert Panel – How Marketers Are Meeting the Demands of an Evolving Patient Journey
- Lisa Flaiz, BMS
- Nancy Phelan, VP, Novartis
- Dan Wilmer, Instep Health
- Tamara Cane, Senior VP, CMI/Compas
Day 2, November 19
The November 19th session explored the role of the marketer, innovations in one-to-one marketing, and digital innovation.
The Marketer of the Future - New Industry Research and Panel Discussion
- Moderator: Brian Fox, McKinsey & Company
- Dan Gandor, Director, US Customer Experience, Oncology & Virology, AbbVie
- Jay Appel, Executive Director, BMS
- Tricia Brown, Corporate Strategy, Merck
Innovation Keynote – Innovations in One-to-One Marketing
- Jamie Turner, Best-Selling Author and Marketing Expert
Digital Innovation in Social Media
- Lisa Bookwalter, Director, Health, Twitter
- Seth Duncan, Chief Analytics Officer, W2O Group
