DHC Live Virtual Summit - November

Hosted by The DHC Group and BMS

November 18 & 19
12PM - 1:30PM EDT

About the November Virtual Summit

The DHC Group and BMS are excited to bring you dynamic content and thought leadership as we look forward to 2021. Event themes include the Evolving Patient Journey, Digital Marketing Innovation and the Role of the Marketer in 2021.

The event will span two days, lasting just 90 minutes per day, and feature unique content each day. Registration automatically covers both days, and you will be sent agenda updates and calendar reminders.

Featured Speakers

lisa flaiz

Lisa Flaiz
Director, Multi-Channel Marketing, WW Digital Hub Lead
Bristol-Myers Squibb
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Jamie Turner
Marketing Expert 
Innovation Keynote Speaker
Learn More About Jamie

dan gandor

Daniel Gandor
Director, US Customer Experience, Oncology & Virology
AbbVie
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Patricia Brown
Corporate Strategy, Enterprise Insider Risk Program
Merck
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Content Themes

AGENDA

DAY ONE: THE EVOLVING PATIENT JOURNEY

NOVEMBER 18, 2020
12:00 – 1:30PM EST

WELCOME (DHC + BMS)

Life Sciences, Patient Connectivity & Siloed Strategies
Melinda Decker, Chief Commercial Officer, Mymee 
Peter Marchesini, President Field Solutions, Eversana  
Ed Cox, EVP and Head of Digital Medicine and Strategic Alliances, Eversana   

Achieving Personalization at Scale in Pharma
Richard Watson, VP, Marketing Intelligence, closerlook

Coming Full Circle with COVID & Cancer –How 2020 Learnings Will Impact Our 2021 Approach
New Research Results from Physician, Consumer, and Marketer Research
Heath Morlok, Senior Director, Market Value & Impact, Everyday Health Professional
Tom Carr, SVP, Data, Marketing and Content Science at Everyday Health Group
Tamara Cane, Senior VP, CMI/Compas
Christine Franklin, Executive Director, DHC Group

Expert Panel – How Marketers Are Meeting the Demands of an Evolving Patient Journey
Moderator: Mark Bard, Co-Founder, DHC
Lisa Flaiz, BMS
Nancy Phelan, Novartis
Dan Wilmer, Instep Health
Tamara Cane, CMI/Compas

DAY TWO: DIGITAL MARKETING INNOVATION
AND THE ROLE OF THE MARKETER

NOVEMBER 19, 2020
12:00 – 1:30PM EST

WELCOME (DHC + BMS)

The Role of the Marketer of the Future– New Industry Research
Brian Fox, Senior Partner, McKinsey

The Marketer of the Future – A Panel Discussion
Moderator: Brian Fox, McKinsey & Company
Dan Gandor, AbbVie
Jay Appel, BMS
Tricia Brown, Merck

Innovation Keynote – Innovations in One-to-One Marketing
Jamie Turner, Best-Selling Author and Marketing Expert

Digital Innovation in Social Media
Lisa Bookwalter, Director, Health, Twitter
Seth Duncan, Chief Analytics Officer, W2O Group

Closing Fireside Chat
Mark Bard, DHC Co-Founder
Tara Stewart, BMS

Contact Us

christine franklin

CHRISTINE FRANKLIN
Executive Director
DHC Group
[email protected]

MARK BARD
Co-Founder
DHC Group
[email protected]
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