24%
Personalized product content, delivered through preferred channels
17%
Better data and insights on navigating treatment choices
Project
The Evolution of the Pharma Marketer
November 2020
EDUCATIONAL RESEARCH PROJECT
SUMMARY
The Evolution of the Pharma Marketer
In this project, the DHC Group and McKinsey & Company looked at the changes to the perceived “required” skill set of marketers and marketing leadership. They also reviewed the investments that leading marketers are making to bring more agility and innovation to their organizations.
Check out the presentation/panel video, panelists, and slides below.
HCPs
Patients
31%
Personalized product and condition content, delivered through preferred channels
16%
Better insights on navigating treatment choices
ON-DEMAND ACCESS
Presentation and Panel Video
Expertise Behind Webinar
Study Authors
Expert Panelists
Supplemental Content
Presentation Slides
Panel Transcript
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