Report: Pharma Trends and HCP Channel Preferences – Nov 2022
Project: Omnichannel Marketing Part 1 – Sept 2022
Project: Omnichannel Marketing Part 2 – Oct 2022
Project: Real World Evidence for Sales and Marketing
Project: Customer Experience and the Patient Journey
Project: Cross-Cultural Marketing
Project: Insights on HCP Social Media Marketing
Project: Omnichannel Marketing
Report: The Now & The Next in Pharma Marketing
Report: Mapping Out Your Privacy-First Marketing Strategy
Report: The Aftermath – COVID-19 Insights
Insights with Innovators
DHC Advisory Board
Donate to DHC
Show Up with a Business Case and Strategy Overall – and Have Them Involved Early in the Process.
Demonstrate the Business Case for OUR Company – and Go Through a “Worst Case” Scenario.
Show That You Have a Plan to Track Progress, Make Improvements, or Kill the Program Based on Metrics. Plan ahead for Regular Status Updates with MLR.
If the Program Requires Rapid Response (such as social media), Map Out the Playbook and Scenarios Ahead of Time. What is the Role of MLR? Do We Have Pre-approved Responses Ready? What if…?
If Free-flowing Conversation on a Company-hosted Site, Show You are Prepared to Provide for 24/7 Monitoring.
Have an Exit Strategy. How Do We Sunset, Redirect, Transfer, or Kill a Program/Site/App?
Show How Other Companies Approach the Same Problem – Tactical and Strategic (Much Harder). Don’t Rely on 3 Examples of Someone Else “Doing It” as a Strategy.