DHC Live Virtual Summit Series
Hosted by The DHC Group and Novartis
September 30 & October 1
12PM - 1:30PM EDT
About the September Virtual Summit
The DHC Group and Novartis are excited to bring you dynamic content and thought leadership related to the opportunities and challenges of the new normal. Topics covered include the new realities of a virtual launch, latest research on physician preferences, social media trends, and a look at the new normal for HCP communications.
The event will span two days, lasting just 90 minutes per day, and feature unique content each day. Registration automatically covers both days, and you will be sent agenda updates and calendar reminders.
Featured Speakers
Ozgun Demir
Director, Digital Strategy
Novartis
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Dr. Gautam Gulati
Status Quo Agitator and Innovation Speaker
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Belen Fraile,
VP and Head, US Oncology Data and Digital, Novartis Oncology
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Matt Walsh
Senior Director, Solutions Engineering, Crossix
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Content Themes
- Mastering the Virtual Launch
- New Data from Physician Research
- Social Media Trends
- How Measurement Trends Have Adapted
- New Consumer Insights
Agenda
DAY ONE
September 30th
12:00 – 1:30pm edt
WELCOME (DHC Group + Novartis)
Succeeding at Virtual Brand Launch – A Case Study
Ozgun Demir, Director, Digital Strategy Novartis
Adaptive Measurement
Matt Walsh, Senior Director, Solutions Engineering, Crossix
How to Innovate During Uncertain Times
Dr. Gautam Gulati
What Physicians Need Now – Latest Research
Heath Morlok, Sr. Director, Market Value & Impact, Everyday Health Professional
DAY TWO
October 1st
12:00 – 1:30pm edt
WELCOME (DHC + Novartis)
Social Media Case Study
Brad Carlson, Digital Strategist, Novartis
Mike Edwards, Brand Manager, Adakveo, Novartis
The Realist’s Guide to Social Marketing During Chaotic Times
Brad Einarsen, Sr. Director, Social Media, Klick Health
5G Innovation – The Impact on the Healthcare Experience
Mark Pappas, SVP, Innovation, CMI/Compas
Dan Roman, Managing Partner, Verizon
Insight into Shifting Consumer Health Behaviors
Alyssa Kopelman, Sr. Manager, Healthline
Closing Fireside Chat
Mark Bard, DHC Co-Founder
Belen Fraile, VP & Head, US Oncology Strategic Data & Digital, Novartis Oncology
