September Virtual Summit Series

Hosted by The DHC Group and Novartis

September Virtual Summit Series Resources

Thank you for requesting resources from the September Virtual Series. Held September 30 through October 1, there were two 90 minute sessions, featuring a mix of thought leader presentations, case studies, research and panels. Check out the videos, slides, and presentations from the summit below.

Day 1, September 30

The September 30th session explored how to succeed at a virtual branch launch, adaptive measures, how to innovate during uncertain times, and what physicians need now.

Succeeding at Virtual Brand Launch

  • Ozgun Demir, Director, Digital Strategy, Novartis
  • Mike Ostrow, Indication Lead, Marketing, Product Management, US Lung, Novartis Oncology

Adaptive Measurement

  • Matt Walsh, Senior Director, Solutions Engineering, Crossix

How to Innovate During Uncertain Times

  • Dr. Gautam Gulati, Status Quo Agitator and Innovation Keynote

To get a copy of Dr. G’s slides, text GETIDEAS to 44222

Expert Panel on HCP Communication Innovations

  • Moderator: Mark Bard, Co-Founder, The DHC Group
  • Derek Choy, Co-Founder, Aktana
  • Ozgun Demir, Director, Digital Strategy, Novartis
  • R.J. Lewis, Founder and CEO, eHealthcare Solutions
  • Heath Morlok, Sr. Director, Everyday Health Professional

Day 2, October 1st

The October 1st session featured a social media case study and information about the realist’s guide to social marketing, 5G innovation, insights into shifting consumer health behaviors, and a fireside chat.

Generation S – Building a Sickle Cell Community Through Co-Creation

  • Brad Carlson, Digital Strategist, Novartis
  • Mike Edwards, Brand Manager, Adakveo, Novartis

The Realist’s Guide to Social Marketing During Chaotic Times

  • Brad Einarsen, Sr. Director, Social Media, Klick Health
  • Jess Botting, Senior Strategist, Social Media, Klick Health

5G Innovation - The Impact on the Healthcare Experience

  • Mark Pappas, SVP, Innovation, CMI/Compas
  • Dan Roman, Managing Partner, Verizon

Video coming soon… please contact Christine Franklin with questions.

Insight into Shifting Consumer Health Behaviors

  • Alyssa Kopelman, Sr. Manager, Healthline Media

Thought Leaders Fireside Chat

  • Mark Bard, DHC Co-Founder
  • Belen Fraile, VP & Head, US Oncology Strategic Data & Digital, Novartis Oncology


Ozgun Demir
Director, Digital Strategy
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Mike Ostrow
Indication Lead, Marketing, Product Management, US Lung
Connect on LinkedIN

Matt Walsh
Senior Director, Solutions Engineering
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Dr. Gautam Gulati
Status Quo Agitator and Innovation Speaker
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heath morlok

Heath Morlok
Sr. Director, Market Value & Impact, Everyday Health Professional
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Derek Choy
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R.J. Lewis
Founder & CEO
eHealthcare Solutions
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brad carlson

Brad Carlson
Digital Strategist
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mike edwards

Mike Edwards
Brand Manager
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brad einarsen

Brad Einarsen
Sr. Director, Social Media
Klick Health
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dan roman

Dan Roman
Managing Partner
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Mark Pappas
SVP, Innovation
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alyssa kopelman

Alyssa Kopelman
Sr. Manager
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belen fraile

Belen Fraile
VP & Head, US Oncology Strategic Data & Digital
Novartis Oncology
Connect on LinkedIN

Contact Us

christine franklin

Executive Director
DHC Group
[email protected]

DHC Group
[email protected]