September Virtual Summit Series

Hosted by The DHC Group and Novartis

September Virtual Summit Series Resources

Thank you for requesting resources from the September Virtual Series. Held September 30 through October 1, there were two 90 minute sessions, featuring a mix of thought leader presentations, case studies, research and panels. Check out the videos, slides, and presentations from the summit below.

Day 1, September 30

The September 30th session explored how to succeed at a virtual branch launch, adaptive measures, how to innovate during uncertain times, and what physicians need now.

Succeeding at Virtual Brand Launch

Ozgun Demir, Director, Digital Strategy, Novartis
Mike Ostrow, Indication Lead, Marketing, Product Management, US Lung, Novartis Oncology

Adaptive Measurement

Matt Walsh, Senior Director, Solutions Engineering, Crossix

How to Innovate During Uncertain Times

Dr. Gautam Gulati, Status Quo Agitator and Innovation Keynote

To get a copy of Dr. G’s slides, text GETIDEAS to 44222

Expert Panel on HCP Communication Innovations

Moderator: Mark Bard, Co-Founder, The DHC Group
Derek Choy, Co-Founder, Aktana
Ozgun Demir, Director, Digital Strategy, Novartis
R.J. Lewis, Founder and CEO, eHealthcare Solutions
Heath Morlok, Sr. Director, Everyday Health Professional

Day 2, October 1st

The October 1st session featured a social media case study and information about the realist’s guide to social marketing, 5G innovation, insights into shifting consumer health behaviors, and a fireside chat.

Generation S – Building a Sickle Cell Community Through Co-Creation

Brad Carlson, Digital Strategist, Novartis
Mike Edwards, Brand Manager, Adakveo, Novartis

The Realist’s Guide to Social Marketing During Chaotic Times

Brad Einarsen, Sr. Director, Social Media, Klick Health
Jess Botting, Senior Strategist, Social Media, Klick Health

5G Innovation - The Impact on the Healthcare Experience

Mark Pappas, SVP, Innovation, CMI/Compas
Dan Roman, Managing Partner, Verizon

Video coming soon… please contact Christine Franklin with questions.

Insight into Shifting Consumer Health Behaviors

Alyssa Kopelman, Sr. Manager, Healthline Media

Thought Leaders Fireside Chat

Mark Bard, DHC Co-Founder
Belen Fraile, VP & Head, US Oncology Strategic Data & Digital, Novartis Oncology

Speakers

Ozgun Demir
Director, Digital Strategy
Novartis
Connect on LinkedIN

Mike Ostrow
Indication Lead, Marketing, Product Management, US Lung
Novartis
Connect on LinkedIN

Matt Walsh
Senior Director, Solutions Engineering
Crossix
Connect on LinkedIN

Dr. Gautam Gulati
Status Quo Agitator and Innovation Speaker
Connect on LinkedIN

Heath Morlok
Sr. Director, Market Value & Impact, Everyday Health Professional
Connect on LinkedIN

Derek Choy
Co-Founder
Aktana
Connect on LinkedIN

R.J. Lewis
Founder & CEO
eHealthcare Solutions
Connect on LinkedIN

Brad Carlson
Digital Strategist
Novartis
Connect on LinkedIN

Mike Edwards
Brand Manager
Novartis
Connect on LinkedIN

Brad Einarsen
Sr. Director, Social Media
Klick Health
Connect on LinkedIN

Dan Roman
Managing Partner
Verizon
Connect on LinkedIN

Mark Pappas
SVP, Innovation
CMI/Compas
Connect on LinkedIN

Alyssa Kopelman
Sr. Manager
Heathline
Connect on LinkedIN

Belen Fraile
VP & Head, US Oncology Strategic Data & Digital
Novartis Oncology
Connect on LinkedIN

Contact Us

CHRISTINE FRANKLIN
Executive Director
DHC Group
[email protected]

MARK BARD
Co-Founder
DHC Group
[email protected]