A conversation between Mark Bard, DHC Group, and Brandi Ascione, Underscore, where they discuss various topics related to digital transformation, data-driven marketing, and digital health trends. Key points from the conversation include the impact of external factors like digital health on the pharmaceutical marketing industry, the right mix between personal and non-personal promotion channels, and the desire of patients to be empowered in managing their health. The conversation closes with a discussion of the power of data-driven strategies and the potential for innovative solutions to drive next gen marketing and aligning strategies with business challenges.