In this Short Take, Mark Bard sits with Dr. Jenny Yu of Healthline Media, a former surgeon now involved in health technology and education. The two discuss her career path and motivations in the healthcare industry, and the importance of patient education and the role of digital content in improving patient outcomes. Dr. Yu also highlights the need for trust in health content suggesting that discernment and validation methods should be used to ensure the accuracy and reliability of information. The potential of generative AI models is mentioned as a means to deliver personalized and empathetic healthcare content. Dr. Yu also explains the value of education in driving behavior change and improving patient self-efficacy and discusses the potential of brand.com websites in providing transparency and information to patients, collaborating with clinicians, and putting patients at the center of healthcare education.