Join Mark Bard, with DHC Group, and Erica Taylor, CMO Genentech, for a discussion on measuring effectiveness of marketing, authentic communication and exchanges with customers, and building successful teams within the organization. Additional topics of discussion include how we can (or should) think about compassion for customers when creating marketing and brands, the difference between engagement and experience, as well as how pharma company leaders can realistically and practically promote change with regard to access to care within underserved patient populations. A brilliant marketing leader and passionate about positive change, Erica sheds light on topics all marketers must understand today.

"Color still do not receive equal access to healthcare. We’re determined to change this. This is an issue, which is obviously a lot bigger than genetic."