"We want to feel empowered and we want to be informed. We want to understand our options when combating disease, but we also want to understand what we are putting into our body."
Mark Bard, with DHC Group, speaks with Fred Bennett, Chief Digital Officer BGB Group, about digital transformation, HCP channel preferences, balancing the link between medical and commercial, creating an integrated view of HCP customers, and how we measure success of programs within medical and commercial. For additional information about BGB Group, where science and creativity meet, please visit bgbgroup.com.
