In this interview with Meghan Sarli, of PatientPoint, Mark Bard discusses her experiences and lessons learned with a project to apply e-commerce strategies in the vaccine space – and implications for user experience overall. Meghan also discusses the differences, and similarities, based on time spent within pharma as well as data firms such as IQVIA. Following a discussion of omnichannel insights, the conversation turns to innovation at the point of care and closes out with thoughts on the impact of AI on data, sales, and marketing in pharma.