Mark Bard, with DHC Group, speaks with Tim Pantello, CEO Relevate Health. Not many agency executives and industry thought have the level of experience and insights that Tim has in the industry. In addition to leading various agencies, he also spent time on the consulting side working with top pharma companies working through digital transformation efforts. This conversation reviews insights from his early days in pharma (sales) as well as how the agency model has evolved (or not) in recent decades. Finally, Tim dives into how we must think about data driven marketing, engagement and customer experience efforts with a HCP audience – today and in the future.