Social Media Landscape
(Ongoing Research Project)
The Social Media Landscape project is an ongoing research study and benchmarking project from the Digital Health Coalition and Klick.
“Best in Class” in Social Media Landscape: Pharmaceutical and Device … the sites and strategies we feel represent the latest thinking in pharma and device today. We hesitate to call them “best practices” (they are not) … but at least we’re making progress as an industry. You can sort the sites by clicking and sorting the “Best in Class” column below. These “properties were analyzed against multiple criteria, which vary per channel. Some of the criteria are: popularity of channel compared to peers, editorial strategy evident in posts, interaction with audience, engagement of audience, integration with other digital properties, and regulatory adherence.
The rating system criteria is then condensed down to a summary rating of 1 to 3 (last column below). Please note this project started with a universe of 3,000+ pages – so these sites and pages below represent the top sites within that much broader universe. Our goal with the “3” rating was to highlight and focus on the “best of the best” – the sites worthy of additional review and analysis. As always with social media – these sites will change, evolve, or shut down over time – which is why this is an ongoing project.
If you would like to submit a new listing to the Social Media Landscape please use the following form.
This project page was last updated January 2018