Improving health equity through cross-cultural marketing

Held Live August 19, 2021

On-Demand Webinar

Klick Health logo

Improving Health Equity Through Cross-Cultural Marketing

The Digital Health Coalition has partnered with Healthline Media and Klick Health to spark conversation and provide health equity education and training on the topics at the forefront of the market today, and on the horizon in the future. Through a shared dedication to advancing inclusivity in digital healthcare marketing, this initiative will move the dialogue forward from one of information to action and transformation.

During this webinar, you will:

– Gain necessary vocabulary and language for essential conversations around cross-cultural marketing and its ability to advance inclusivity and better health outcomes. Experts will provide insights on the importance of language and its nuances.

– Hear from leaders in cross-cultural marketing on how to create a business case internally and collaborate successfully externally. Best practice examples will be shared.

– Consider new ways to apply existing tools and data sets, as well as where to intentionally gather additional resources in order to more effectively communicate with a diverse audience. Healthcare marketer data from current research will be provided.


Webinar Video

Expertise Behind Webinar

Speakers Lineup

Bella De Soriano
MPH, Public Health Integrity Manager, Medical Affairs, Healthline Media

Kristin Tolbert
Director, Cross-Cultural Marketing, Klick Health

christine franklin

Christine Franklin
Executive Director, The DHC Group

Bianca Jay
Senior Director, Marketing, Aurinia Pharmaceuticals

Brendan McHenry
SVP, Strategy, Healthline Media

Amy Gómez
SVP, Diversity Strategy, Klick Health

Improving Health Equity Through Cross-Cultural Marketing:
A Thought Leader POV

Experts from Healthline Media, Klick Health, and the Digital Health Coalition provide health marketers with a foundation to build effective cross-cultural marketing strategies.