Innovative Ideas to Transform New Medication Launches
A Case Study and Panel Discussion
On-Demand Webinar
WEBINAR KEY TAKE-AWAYS
Innovative Ideas to Transform New Medication Launches
During this webinar, held live on September 24, 2020, our panelists reviewed a special case study of a highly successful patient engagement program that combined nurse support with text-based communication, leading to over 34% engagement and averaging 14 minutes per session. This innovative program helped patients successfully navigate the side effects of treatment and stay adherent on life extending therapy. The industry benchmarks for patient engagement and adherence are being redefined by such programs.