March Virtual Summit Series
Thought Leaders Weighed In on Pharma’s Social Media Evolution and The Next Generation of Agile Operations
Held March 3-4th, the March Virtual Summit Series included two 90 minute sessions, featuring a mix of thought leader presentations, case studies, research, and panels.
Check out the videos, slides, and resources from the summit below.
Day 1, March 3rd
The March 3rd session explored safe social healthcare conversations, the evolution of pharma’s engagement in social, Merck’s sponsorship of World Cancer Day, and how to humanize your brand.
Safe Social Healthcare Conversations – Paid and Organic
- Laura Markell, Senior Manager, Ad Policy, Twitter
- Brian Clarke, Senior Manager, Misinformation Twitter
Expert Panel – The Evolution of Pharma’s Engagement in Social
- Moderator: Lisa Bookwalter, Twitter
- Patty Ryan, VP, Paid Social Media, PHM
- Steven Xie, Director, Omni-Channel Marketing, Biohaven Pharmaceuticals
- Amy Baumann, Director, Omnichannel Strategy Lead, Merck
Case Study: Merck’s Sponsorship of World Cancer Day
- Ewan Carpenter, Executive Director, MSD
- Amy Baumann, Director, Omnichannel Strategy Lead, Merck
Don’t Talk To Buildings: Why and How to Humanize Your Brand
- Eugene Lee, COO, CMI Media Group
- Dr. Susan Dorfman, President, CMI Media Group
- Becky Chidester, CEO, Wunderman Thompson Health
- Jim DeLash, Multi-channel Marketing Director, GSK
Day 2, March 4th
The March 4th session explored utilizing digital health tools to identify and address gaps in care, personalizing “right time” with HCPs, applications for the workforce in 2021, and a closing fireside chat.
Utilizing Digital Health Tools to Identify and Address Important Gaps in Care Across Populations
- Bryan Mallitz, Executive Director, Digital Health Alliances, Merck
- Rick Summa, Associate Director, Digital Engagement, Merck Vaccines
Applications for the Workforce in 2021: Making Working Parent Life Work
- KEYNOTE – Janet Winkler, Founder, Hacking Sophia
Closing Fireside Chat
- Mark Bard, DHC Co-Founder
- Michelle Kehily, VP, Global Head Digital Marketing and Consumer Excellence, Merck
