About Summit
Thought Leaders Weighed In on HCP Engagement Trends and The Next Generation of Customer Experience
Held May 5-6 2021, the March Virtual Summit Series included two 90 minute sessions, featuring a mix of thought leader presentations, case studies, research, and panels.
Check out the videos, slides, and resources from the summit below.
Day 1 Resources
The Physician's Point of View: Life as a Doctor in 2021
- Linda Ruschau, Chief Client Officer, PatientPoint
- Mohammad Jahanzeb, MD, FACP, FASCO, Founder and Managing Partner, Florida Precision Oncology
Insights for HCP Marketing (and Social) from DTC Content, Engagement, and Experience
Dawn Lacallade, Chief Social Strategist, VP Healthcare, LiveWorld
Danny Flamberg, VP Strategy, HCP, LiveWorld
Analyzing HCP Engagement Trends
- Brian Mahoney, VP, Business Consulting – Commercial Analytics, Veeva
Day 2 Resources
Discussing Applications of Customer Experience to Pharma
- Jessica Saperstein, Head of Customer Experience, Novartis
- Ryan Billings, Oncology, Digital Customer Experience, GSK
- Dan Gandor, Director, US Customer Experience, Oncology, AbbVie
- Richard Schwartz, Life Science Industry Practice Lead, Medallia
Closing Fireside Chat
- Mark Bard, DHC Co-Founder
- Christine Yeh, VP Customer Experience, AbbVie
Additional Resources
Innovations in Social with HCP Marketing
Register for this webinar on May 26, 2021 to discover how social media platforms enable HCP marketers to reach target audiences in highly relevant ways.
Why and How to Humanize Your Brand Video
Want to see the on-demand recording of the March DHC Summit Why and How to Humanize Your Brand?
Reaching HCPs in a Post-COVID World
Moving forward, how can you optimize your HCP communication strategy for future success? Let’s look at three key areas.