Newsletter - April 2022
Via DHC →
As marketers explore the realities of how to approach omnichannel in what we hope is a post-pandemic normal, we gathered thought leaders from across the country for a virtual meeting of the minds. If you were able to join the 300+ fellow industry members who participated with us for the DHC Summit hosted with AstraZeneca, we are offering here a brief snapshot of some of the highlights shared.
View On-Demand →
DHC Partner Insights
Via Underscore Marketing →
NPI Navigator is Underscore Marketing’s latest HCP-targeting offering that leverages NPI-level data & analytics insights to uncover new, highly defined physician-level audiences based on first-party data sets combined with CRM and Rx data for an actionable 360-degree view of the HCP. With it you can dive deeper into where, how, and when HCPs engage with your campaigns, providing key data points like address, decile, NPI #, specialty, data partner source, and brand, in addition to media metric likes impressions and CTR.
Get Brochure →
Via OptimizeRx →
Artificial intelligence and real-world data allow for a new level of personalization in omnichannel HCP engagement programs – but only when these tools are used in the right way. We have a free, step-by-step guide to solving three common brand challenges, using a precision engagement methodology that aligns brand content to current HCP needs and the patient care journey.
Access Worksheet →
Via Healio Strategic Solutions →
Insights into the attitudes and comfort levels of Healthcare Professionals with live meetings and education in the pandemic age. This article from Healio Strategic Solutions explores to what extent the lack of travel has impacted learning about new medical information.
Read Whitepaper →
Via IQVIA →
HCP Omnichannel Navigator is a novel media optimization platform that organizes and visualizes the information needed to make informed decisions about HCP digital marketing and media spend. With Omnichannel Navigator, teams gain access to market- leading, privacy-safe HCP campaign data that is presented in a personalized and user-friendly interface, allowing stakeholders across multiple organizations to make quick investment pivots and maximize ROI.
Learn More →
DHC Partner News
More content coming soon, stay tuned