Newsletter - July 2020

laptop - july newsletter

FEATURED CONTENT: Telehealth - The New Virtual Health Landscape and Longterm Implications

The DHC Group has spent the past few weeks digging into the topic of the impact of the new virtual health landscape. We have held thought leader roundtables, surveyed physicians on the SERMO network, and interviewed pharma marketers. Additionally, several of our member partners have conducted research and written whitepapers which we have provided in the additional research section below. Today, we are sharing with you a conversation between thought leaders. 

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ADDITIONAL INSIGHTS FROM DHC PARTNERS

Telehealth IRL: Important Offerings and Approaches in the Pipeline

Via CMI →
COVID-19 has driven 10 years of innovation and change into a 4-month window. With limitations on in-person patient and physician opportunities, telehealth has specifically seen a significant upturn in its adoption. This piece from CMI/Compas offers an analysis on the ecosystem and reviews current opportunities for pharma to engage that exist via several major players in the space.

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new research

Coming August 13 - New Research from the DHC, PatientPoint, and SERMO

Via DHC →
The DHC and PatientPoint, using the SERMO network, are undergoing a phased study on physician preferences and trends with regard to patient education and engagement. This webinar will feature the release of the second wave of data, collected in July 2020. Attendees of the live webinar will have the opportunity to ask questions and respond to the content.

Register Here →

Navigating Change: The Case for Context

Via DHC →
In this article from the DHC, Everyday Health Professional's Tony Dale provides recent data points to illustrate the need for an increased level of understanding, authenticity, and relevancy in both messaging and strategy. The growing reliance on telehealth also provides an opportunity for marketers. Tony explores these mandates in this conversation.

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doctors appointments

Yes, Patients Are Going To The Doctor and Other COVID-19 Truths

Via PatientPoint →
While social distancing is essential, “medical distancing”—staying away from the doctor’s office for fear of contracting COVID-19—is dangerous. The good news is that, according to various data sources, patients are getting the message to seek the care they need without delay. This post provides three new myth-busting insights on COVID-19 and patient care, according to patient-level claims data and the latest results of ongoing, independent COVID-19 patient surveys.

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Practice Reopenings, Telehealth, & Sales Rep Access: A Look at COVID-19 Industry Implications

Via SERMO →
The Sermo HCP Sentiment Series was created to better understand how COVID-19 is impacting the medical community and identify new ways our Industry partners can support healthcare professionals during these changing times. In Part III, Sermo explores physician perspectives on the timeline for returning to “normal” patient activity levels, and in turn, the impact on HCP access for pharmaceutical and medical technology companies moving forward.

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telemedicine insights

Telemedicine Insights from the Consumer POV

Via Healthline →
People with health conditions are having to weigh the risks of going to doctors’ appointments vs. missing these appointments, or reinventing how they access healthcare altogether. A recent online insights community conducted by Healthline Media found that 54% of people living with a health condition have used telemedicine. While telemedicine has been helpful to stay in touch with their doctors and easily receive Rx refills, respondents shared that the experience can be impersonal and doesn't replace the in-person visits they previously had.

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DHC EVENTS UPDATES
dhc virtual summit series

VIRTUAL EVENT: DHC East Coast Summit is Now September Virtual Summit Series

September 23/24, 12:00 - 1:30 eastern

The DHC, with host Novartis, is converted the originally scheduled East Coast Summit to a virtual event. The September 23/24 online summit will feature research highlights, case studies, thought leader POVs and panel discussions with key stakeholders addressing the opportunities and challenges of "the new normal".


Save the Date →

LIVE WEBINAR: New Research from the DHC, PatientPoint, and SERMO

Thursday, August 13, 1:00pm eastern

The DHC and PatientPoint, using the SERMO network, are undergoing a phased study on physician preferences and trends with regard to patient education and engagement. This webinar will feature the release of the second wave of data, collected in July 2020. Attendees of the live webinar will have the opportunity to ask questions and respond to the content.


Register Now →

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