Newsletter - July 2022
New In-Person Summit Dates Enclosed - Don’t Miss Your Chance to Register.
Via DHC →
The DHC Group is working with a cross-section of industry thought leaders to identify how digital innovation can drive change in clinical trial recruitment. Today's newsletter feature will share what we have learned so far as well as give you opportunities to learn along with us in the future. In new research releasing today, a physician survey conducted by our partners at Underscore Marketing compares the legacy approach to clinical trial recruitment with considerations of the new COVID-induced paradigm. You are also invited to register for an upcoming virtual session with thought leaders from Otsuka, Genentech, Klick Health and others to discuss the results of the research.
Access Research and Resources → | Register for Virtual Session →
DHC Partner Insights
Via Sermo →
Clinical trials research the efficacy and safety of medical products, medications, vaccines, and devices. A diverse representation in trials is required to ensure all patients who will use the products are included in the process—however, this isn’t always the case. In our most recent Sermo Barometer Study, we asked frontline healthcare providers how they would address the inequity in clinical trials. Read their solutions on fixing the under-representation of certain communities and how these changes can create a more equitable healthcare experience.
Download Sermo Barometer Study →
Via Syneos →
Most traditional patient recruitment activity focuses on outreach to sites and directly to patients. A relatively untapped resource are the many healthcare providers (HCPs) who practice within reach of a trial site and might consider referring patients – if only they knew about it. Download the white paper to understand the power and performance that is achievable when you find the right-fit customers, deliver personally relevant experiences and connect disparate data sources to reveal new paths to HCP engagement.
Download Whitepaper →
Via Healthline →
Discover the opportunities health marketers have to better engage with their audiences by adopting a whole-person marketing approach. Alyssa Kopelman, Director of Corporate Marketing at Healthline Media, shares the best ways to resonate with your consumers in this recent Forbes Communications Council article.
Learn More →
Via MedPage Today →
Artificial Intelligence is everywhere and it isn’t going anywhere. From using AI to improve breast cancer screenings to streamlining personalized content on platforms for an improved user experience—here are a few ways we’re seeing AI drive change in the healthcare industry and how we’re innovating using this technology at MedPage Today®.
Learn More →
Via Deerfield Agency →
Deerfield Agency, one of the newest members of the DHC, recently announced the acquisition of Verge Scientific Communications, a Virginia-based, brand strategy and strategic communications agency dedicated to shaping the stories of emerging and pioneering health and science-driven companies. With the addition of Verge Scientific, Deerfield Agency is expanding its services and ability to support corporate and brand marketing for pre-commercial healthcare clients, along with deepening experience in branding, strategic communication, scientific and medical communications, and storytelling.
Learn More →
Via Bio Pharm →
As HCPs have become more reliant on digital tools and resources, survey data from SSCG’s MAPMD studies indicate that they “associated the influx of digital information with a feeling of being inundated."
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DHC November Summit on Customer Experience
Hosted with Genentech
Date: November 9, 2022
Location: San Francisco
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DHC Partner News
More news coming soon, stay tuned
More DHC content coming soon, stay tuned