Newsletter - May 2021

social media innovation

Featured Content

social media innovation

Social Media Innovation

Via DHC →
Last week we gathered an expert panel to discuss HCP social media innovation. Panelists included Lisa Bookwalter, Director, Client Services, Twitter; Ozgun Demir, Executive Director & Head, Digital Strategy, Novartis Oncology; Michael Levin, Associate Director, Digital and Media, AstraZeneca; Patty Ryan, VP, Paid Social Media, PHM. The discussion focused on the impact the COVID era has had on the utilization of social media, and how social media platforms enable marketers to reach and engage niche HCP audiences in highly relevant ways. This summary provides some of the key takeaways from the webinar.

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DHC Partner Insights

role of social media in healthcare

The Role of Social Media in Healthcare: Three Takeaways for Today’s Pharma Marketer

Via WEGO Health →
WEGO Health & the Digital Health Coalition recently surveyed 250+ patient leader network members across 125+ conditions to provide pharma marketers with a guide on the role of social media in today’s patients’ lives. Which channels are driving health action, which are most trusted, and what type of content do patients most want to see from pharma on social media? Check out the top three takeaways that today's pharma marketers should be focused on.

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veeva summit connect

Commercial & Medical Summit Connect

Via Veeva →
Engage with industry leaders from GSK, Gilead, Novo Nordisk, and more, to share best practices and strategize on your project’s next steps. See the latest innovations in data & analytics, content, and technology that are driving digital excellence in scientific engagement. Register today and join the life science community on June 10 for Veeva Summit Connect.

Register Now →

digital marketing

Digital Marketing: The Right Reach, Inspiring Influencers, and Mixing Tactile and Digital Exposure Methods

Via InStep Health →
Over the past six months, InStep Health’s Chief Product Officer, Dan Wilmer, sat down with a handful of the healthcare’s top media marketing publications to discuss reaching patients, influencing HCPs, and maximizing client ROI. Checkout the key takeaways in this article.

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today's physician is online

Today’s Physician is Online & Social…Are You?

Via Sermo →
Given the need for social distancing (which curtailed in-person sales rep visits), medical conferences moving online and the rise of telemedicine, it’s no wonder physicians turned to social media. Sermo offers a wealth of information and opportunities to connect, collaborate and debate with their peers.

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New fronts

NewFronts 2021

Via CMI Media Group →
IAB's NewFronts is a huge event showcasing the plans of digital publishers like Amazon, YouTube and TikTok – as well as more “traditional” publishers like Conde Nast and NBCUniversal. CMI Media Group produced a comprehensive report covering the most important announcements with thought leader key takeaways on what trends you should be following and steps you should be taking as a healthcare brand marketer. Get your copy now.

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DHC Events

Live Webinars
listen up audio is hot webinar

Listen Up: Audio is Hot

DATE: June 9, 2021
TIME: 12PM ET

What does your brand sound like? Since the beginning, it’s been all about the look. But things have changed. Now it’s all about audio. Healthcare brands need to be exploring and planning their audio presence. This webinar will help you get started. An invitation-only breakout discussion will follow this webinar.

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Cracking the HCP Social Code

DATE: June 22, 2021
TIME: 1PM ET

The pandemic has accelerated social media usage and import for HCPs. Social media has gone from a secondary media option to primary communications channel and a strategic perspective for reaching and persuading HCPs. LiveWorld and DHC Group will share research findings and implications from both HCPs and marketers to reveal how far HCPs have come and what marketers need to do to in response.

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DHC Content

Event Resources
dhc virtual summit series

On-Demand: May Virtual Summit Series

Fellow colleagues and pharmaceutical marketers, researchers, and thought leaders joined together for a virtual innovation Summit hosted by the Digital Health Coalition (DHC) and AbbVie last month. Access presentations and sessions.

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Interviews
mlr landscape

The MLR Landscape in 2021

DHC Group's Mark Bard recently interviewed Mark Gaydos, VP & Head, North America General Medicines & Established Products / US Advertising & Pro at Sanofi. They discussed the medical, legal, and regulatory (MLR) landscape in 2021.

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