Newsletter - May 2021
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Featured Content
Social Media Innovation
Via DHC →
Last week we gathered an expert panel to discuss HCP social media innovation. Panelists included Lisa Bookwalter, Director, Client Services, Twitter; Ozgun Demir, Executive Director & Head, Digital Strategy, Novartis Oncology; Michael Levin, Associate Director, Digital and Media, AstraZeneca; Patty Ryan, VP, Paid Social Media, PHM. The discussion focused on the impact the COVID era has had on the utilization of social media, and how social media platforms enable marketers to reach and engage niche HCP audiences in highly relevant ways. This summary provides some of the key takeaways from the webinar.
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DHC Partner Insights
The Role of Social Media in Healthcare: Three Takeaways for Today’s Pharma Marketer
Via WEGO Health →
WEGO Health & the Digital Health Coalition recently surveyed 250+ patient leader network members across 125+ conditions to provide pharma marketers with a guide on the role of social media in today’s patients’ lives. Which channels are driving health action, which are most trusted, and what type of content do patients most want to see from pharma on social media? Check out the top three takeaways that today's pharma marketers should be focused on.
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Commercial & Medical Summit Connect
Via Veeva →
Engage with industry leaders from GSK, Gilead, Novo Nordisk, and more, to share best practices and strategize on your project’s next steps. See the latest innovations in data & analytics, content, and technology that are driving digital excellence in scientific engagement. Register today and join the life science community on June 10 for Veeva Summit Connect.
Register Now →
Digital Marketing: The Right Reach, Inspiring Influencers, and Mixing Tactile and Digital Exposure Methods
Via InStep Health →
Over the past six months, InStep Health’s Chief Product Officer, Dan Wilmer, sat down with a handful of the healthcare’s top media marketing publications to discuss reaching patients, influencing HCPs, and maximizing client ROI. Checkout the key takeaways in this article.
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Today’s Physician is Online & Social…Are You?
Via Sermo →
Given the need for social distancing (which curtailed in-person sales rep visits), medical conferences moving online and the rise of telemedicine, it’s no wonder physicians turned to social media. Sermo offers a wealth of information and opportunities to connect, collaborate and debate with their peers.
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NewFronts 2021
Via CMI Media Group →
IAB's NewFronts is a huge event showcasing the plans of digital publishers like Amazon, YouTube and TikTok – as well as more “traditional” publishers like Conde Nast and NBCUniversal. CMI Media Group produced a comprehensive report covering the most important announcements with thought leader key takeaways on what trends you should be following and steps you should be taking as a healthcare brand marketer. Get your copy now.
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DHC Events
Listen Up: Audio is Hot
DATE: June 9, 2021
TIME: 12PM ET
What does your brand sound like? Since the beginning, it’s been all about the look. But things have changed. Now it’s all about audio. Healthcare brands need to be exploring and planning their audio presence. This webinar will help you get started. An invitation-only breakout discussion will follow this webinar.
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Cracking the HCP Social Code
DATE: June 22, 2021
TIME: 1PM ET
The pandemic has accelerated social media usage and import for HCPs. Social media has gone from a secondary media option to primary communications channel and a strategic perspective for reaching and persuading HCPs. LiveWorld and DHC Group will share research findings and implications from both HCPs and marketers to reveal how far HCPs have come and what marketers need to do to in response.
Register Now →
DHC Partner News
DHC Content
On-Demand: May Virtual Summit Series
Fellow colleagues and pharmaceutical marketers, researchers, and thought leaders joined together for a virtual innovation Summit hosted by the Digital Health Coalition (DHC) and AbbVie last month. Access presentations and sessions.
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The MLR Landscape in 2021
DHC Group's Mark Bard recently interviewed Mark Gaydos, VP & Head, North America General Medicines & Established Products / US Advertising & Pro at Sanofi. They discussed the medical, legal, and regulatory (MLR) landscape in 2021.
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