Newsletter - November 2021
CX Strategy for 2022
Via DHC →
This month, the DHC Group has worked with leading experts in Customer Experience and the innovations possible for Life Sciences. Attendees of the November DHC Virtual Summit hosted with Genentech were treated to an exclusive interview with Medallia’s Rich Schwartz and Fred Reichheld, creator of the Net Promoter System. In addition to the robust on-demand content from the DHC Summit, we have also prepared a new industry POV on Customer Experience for Life Sciences. This report features data points from physician and pharma surveys. You will also find advice pulled from interviews from over half a dozen of the leading CX marketers.
Access On-Demand Summit → | Access CX Industry POV →
DHC Partner Insights
Emerging Technologies Are Changing How Pharma Interacts With Customers
Via North Highland →
The COVID-19 pandemic has only accelerated the shift to digital. Consumers have a world of convenience at their fingertips, from mobile payments to grocery delivery. As digital consumer products grow more intuitive, convenient, and ubiquitous, pharmaceutical companies are being forced to rethink traditional ways of engaging customers.
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Your Guide to CX: 4 Strategic Pillars to Create Customer Delight
Via Sermo →
Looking to build out or enhance your current CX strategy, but struggling with where to start? Check out Sermo’s philosophy – and what key learnings you can leverage to enhance your own strategy.
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2021/2022 Media Vitals™ What Healthcare Consumers Want and Need from Life Sciences
Via CMI Media Group →
Offering a look at the media preferences of consumers today, CMI Media Group has released a new report, 2021/2022 Media Vitals™ What Healthcare Consumers Want and Need from Life Sciences Manufacturers. This look at the preferences of consumers for healthcare marketing offers an overview of trends curated from the company’s Media Vitals research. Download a copy of the report.
Download Report →
Designing an AI-Driven Omnichannel Ecosystem
Via Aktana →
Coordinated, personalized omnichannel engagement is at the heart of delivering a customer-centric experience. Life sciences organizations have invested in a host of technologies—like CDPs, marketing automation platforms and AI—to make personalization at scale possible. But if those platforms and tools aren’t integrated, the customer experience won't be nearly as tailored or dynamic as it should be. An ecosystem approach, where all solutions work together to help brands maximize the value of their investments and stay nimble in a competitive market, solves this problem. This article outlines three best practices for designing your own.
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Guide to Digital Video for Health Marketers
Via Veeva Crossix →
Are you watching more video content on-demand? So are patients and HCPs. Learn about the various types of video channels available, how these ads can be purchased, the most successful ways to target health audiences, and how marketers can measure, test, and optimize their advertising investments.
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DHC Virtual Summit Hosted with GlaxoSmithKline
DATE: January 2022
We are looking forward to brand new DHC Summits in 2022, starting with a hybrid event hosted with GlaxoSmithKline in January. If you'd like to learn more about how to request access, please contact Christine Franklin.
Contact Christine →
DHC Partner News
DHC Short Takes with Monique Levy
Monique and Mark discuss digital market trends and the current landscape for digital therapeutics. Topics of discussion also include the role of mobile devices in patient health as well as opportunities with patient level data.
View Short Takes →
Improving Health Equity Through Cross-Cultural Marketing
While the road to achieving health equity is not going to be easy, digital health leaders who are championing intentional change are paving the way. Experts from Healthline Media, Klick Health, and the Digital Health Coalition joined forces to provide health marketers with a foundation and resources from which to build effective cross-cultural marketing strategies.
Download Free Report →
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