Newsletter - October 2020
FEATURED CONTENT: Industry Leaders Discuss Privacy First Marketing
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ADDITIONAL INSIGHTS FROM DHC PARTNERS
Via Sermo →
As the healthcare industry embraces digital transformation healthcare marketers are tasked with increasing HCP engagement while respecting their privacy. Learn how to rethink and expand business models to safeguard HCPs’ personal interests and data as consumers.
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Via meltmedia →
Respect the data like it's your own. That's the command of customers who are more aware than ever before of their own digital footprint. Meeting this demand requires transparency about what data is being collected, who owns it, and how it's being used. A recent round table with meltmedia experts brought several ideas to light around the topic of privacy first marketing.
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Via Pharma Marketing Network →
The pharmaceutical industry deals with copious amounts of personal data, which means that adequate data protection and cybersecurity are non-negotiable. In this article, learn the main data safety and cybersecurity issues facing the industry.
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DHC EVENTS UPDATES
November 18 & 19,
12:00 PM - 1:30 PM EST
Join us next month for the DHC November Virtual Summit Series, hosted with Bristol Myers Squibb. As we look toward 2021 event themes will focus on the Evolving Patient Journey, Digital Marketing Innovation and the Role of the Marketer in 2021.
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NEWS FROM DHC PARTNERS
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