Newsletter - October 2020

privacy first marketing

FEATURED CONTENT: Industry Leaders Discuss Privacy First Marketing

Last week, Stef Klaskow, Industry Lead with Google, joined DHC Co-Founder Mark Bard and experts Kamran Shah, EVP, Klick Health, Asaf Evenhaim, CEO, Crossix at Veeva Systems, Lisa Flaiz, Director, Multi-Channel Marketing, WW Digital Hub Lead, BMS, and Brendan McHenry, SVP, Sales & Strategy, Healthline, to discuss the impact of privacy changes on pharma marketing in 2021. This group discussed current changes and trends in privacy-first marketing and how the pharmaceutical industry can create sustainable advertising practices as consumer privacy continues to evolve.

Read Summary → | Access Webinar →
ADDITIONAL INSIGHTS FROM DHC PARTNERS

In a No-See World, Digital-First Tools Will Open Your Eyes

Via Sermo →
As the healthcare industry embraces digital transformation healthcare marketers are tasked with increasing HCP engagement while respecting their privacy. Learn how to rethink and expand business models to safeguard HCPs’ personal interests and data as consumers.

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privacy first marketing

Transparency is Essential in Privacy First Marketing

Via meltmedia →
Respect the data like it's your own. That's the command of customers who are more aware than ever before of their own digital footprint. Meeting this demand requires transparency about what data is being collected, who owns it, and how it's being used. A recent round table with meltmedia experts brought several ideas to light around the topic of privacy first marketing.

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data protection lock

Top Considerations for Data Protection and Cybersecurity within the Pharmaceutical Industry

Via Pharma Marketing Network →
The pharmaceutical industry deals with copious amounts of personal data, which means that adequate data protection and cybersecurity are non-negotiable. In this article, learn the main data safety and cybersecurity issues facing the industry.

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DHC EVENTS UPDATES
telehealth trends

LIVE WEBINAR: Telehealth Trends Tomorrow

November 12, 12:00 PM EST

The DHC and WEGO Health will be hosting a discussion on November 12th on the future of telehealth trends. Hear insights from both a patient influencer as well as a pharma marketing professional.


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dhc virtual summit series

VIRTUAL EVENT: DHC and BMS Host November Virtual Summit

November 18 & 19, 12:00 PM - 1:30 PM EST

Join us next month for the DHC November Virtual Summit Series, hosted with Bristol Myers Squibb. As we look toward 2021 event themes will focus on the Evolving Patient Journey, Digital Marketing Innovation and the Role of the Marketer in 2021.


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Upcoming Projects
Add Your Voice To DHC Research Projects Underway Now
DHC members who are current employees of a pharmaceutical, biotech, or medical device companies are invited to take part in current anonymous surveys which will inform upcoming DHC research projects.

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