Newsletter - September 2021

Featured Content

dhc virtual summit series

September Virtual Summit Series

Via DHC →
Earlier this month, we hosted the DHC Virtual Summit with Otsuka. We are happy to share the recordings now with our newsletter readers. Hear more about how Click Therapeutics has partnered with Otuska to address an unmet need in the mental health category through innovative digital therapeutics, starting with improving the approach to clinical trials. You will learn more about how to identify and address possible digital divides and how to structure successful partnerships in cross-cultural marketing. We'd like to thank our Summit host, Otuska, and all the speakers who shared their insights.

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DHC Partner Insights

Improving Health Equity Through Cross-Cultural Marketing: A Thought Leader POV

Via Healthline Media, Klick Health, and DHC →
While the road to achieving health equity is not going to be easy, digital health leaders who are championing intentional change are paving the way. Experts from Healthline Media, Klick Health, and The DHC Group joined forces to provide health marketers with a foundation and resources from which to build effective cross-cultural marketing strategies. Download this new guide -- including a standalone glossary of key terms.

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Omnichannel: Using Data and Channel Variance to Orchestrate Storytelling

Omnichannel: Using Data and Channel Variance to Orchestrate Storytelling

Via BioPharm Communications →
Over the past decade, approaches to pharma marketing have made significant swings – from “content is king” and over-reliance on digital, to a scramble for “big data,” and the exclusion of effective channels because physician-level data (PLD) isn’t available. Despite these significant swings in approach, the need for true omnichannel marketing yielding the highest return has been a constant.

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Are We There Yet? Reaching "True" Omnichannel With Merck's Deb Cava

Are We There Yet? Reaching "True" Omnichannel With Merck's Deb Cava

Via Aktana →
Deb Cava, the U.S. Oncology Portfolio Strategy Marketing Director at Merck has had a front-row seat to the trends and market dynamics that have shaped commercial life sciences for the last 32 years. Listen as she shares her perspective on the industry’s current omnichannel fervor, the increased pressure to be customer-centric in oncology, and her advice for getting honest about what customers really want from pharma.

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Doctor to Patient Connection and Improving Tech

Doctor to Patient Connection and Improving Tech

Via CMI/Compas →
The impact of innovation in digital tech is seen in medicine every day, and the most futuristic-seeming ideas are being tested now. One example is gene mapping, which has incredible implications for personal health but has been way too expensive for the average patient – until now, as the price has gone from $300k in 2006 to $1k in 2014 and may soon be just $100. This CMI Media Group POV explores ways pharma may leverage innovative health tech for better connections with patients and HCPs.

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Digital Health Trends 2021

Digital Health Trends 2021

Via IQVIA →
Read the latest report from the IQVIA Institute for Human Data Science for an overview of digital health trends in 2021 - from investment in health apps to the regulation of digital therapeutics.

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THE PERSISTENCE OF CARE: Digital Health Trends 2021

THE PERSISTENCE OF CARE: Digital Health Trends 2021

Via InStep Health →
Today we find ourselves in a post-pandemic recovery. In it, we are seeing that consumers’ expectations of wellbeing have transformed. The COVID experience is part of the reason for this added focus to health, not just concerning the virus but also the overall wellbeing of our daily lives. In addition, consumers have turned their attention to conscientious brands, and in a way, now every brand is expected to be a health-friendly brand.

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The Ins and Outs of Campaign Optimizations

The Ins and Outs of Campaign Optimizations

Via Veeva →
How do you ensure the continued success of your ad campaigns? Sarah Caldwell, General Manager, Crossix Analytics at Veeva shares optimization strategies to ensure a strong campaign launch and continuous improved performance.

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Maximize Physician Engagement Without Third-Party Cookies

Maximize Physician Engagement Without Third-Party Cookies

Via SERMO →
Many businesses have started preparing for Google’s inevitable plan to phase-out support for third-party cookies. To navigate this ever-changing landscape, Sermo has recently published a new report on how to build impactful physician engagement campaigns leveraging zero- and first-party data that I thought might be of interest to you.

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Get Involved

Events
dhc virtual summit series

DHC Virtual Summit Hosted with Genentech

DATE: November 16-17, 2021
TIME: 1PM - 2:30PM ET | 10AM - 11:30AM PT

Join us for the next DHC Virtual Summit on November 16th and 17th hosted with Genentech. The agenda will featuring experts On Cx in Pharma: What’s Next, Data, and Best Practices. Register now to hear from an outstanding group of experts who will provide insights and innovation drivers on these topics.

Register Now →

Webinars
improving health equity

Return on Insights: RWE in Action in Pharma Marketing – Challenges, Examples, and Future Opportunities

HOSTED BY: OptimizeRx, DHC, Roche, and miraDry
WHEN: October 20, 2021 | 1PM ET

Many organizations are exploring the possibilities around Real World Evidence (RWE) related to targeting, segmentation, sales force effectiveness, and data visualization. How can pharma leverage those resources to ensure they’re engaging HCPs and patients in a timely and precise manner? This webinar will discuss the current landscape, use cases in pharma today, and future opportunities.

Register Now →

DHC Content

DHC Short Takes

DHC Short Takes

A new series from DHC Group Co-Founder Mark Bard features short conversations on innovation trends with industry thought leaders including Komodo Co-Founder, Web Sun, Co-Founder of Aktana, Derek Choy, Rich Schwartz, head of CX for Medallia, and Heidi Anderson Hupe, SVP of Strategy at Teladoc.

View Short Takes →

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