Newsletter - June 2021

customer experience in pharma

Featured Content

Customer Experience

Via DHC →
Recently the DHC Group has led several initiatives as part of a larger overarching project evaluating the current landscape and future of customer experience within pharma. The objective of the project is to evaluate the current state of customer experience within the pharmaceutical industry, identify what is working, what isn’t, and share ideas, opportunities and knowledge that will enable the industry to move forward in the level of experience and excellence familiar to leading organizations we are all accustomed and attracted to in our lives.

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DHC Partner Insights

make turn into better customer experience

Make the Turn Into A Better Customer Experience

Via MeltMedia →
A global pandemic certainly tested our capacity to bend without breaking. But how do we navigate that turn from where we were before to where we now need to go next? And what have we learned from and about customer experience going into and coming out of this unexpected turn in the road? Don’t miss this great perspective on the future of customer experience.

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great brand leader

To be a Great Brand Builder, Learn How to be a Great Gift Giver

Via closerlook →
Seasoned professionals describe the present state of building biopharma brands as increasingly complicated, confusing, and messy. It requires the knowledge of multiple topics and an army of specialists. Marketers entrusted with building brands must know a lot about a lot. In an effort to contribute something helpful in navigating today’s marketing maze, Ryan Mason recommends mentally translating “brand building” to “gift giving.”

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finding your brand's audience

Finding Your Brand's Audience While Navigating Sensitive Conditions

Via CMI →
In the healthcare world, brands often struggle to engage a specific consumer/patient audience without using a sensitive primary condition as a targeting attribute. CMI Media Group was able to employ a unique, well-informed audience targeting strategy for their client that delivered on brand objectives, exceeded engagement expectations, without utilizing the sensitive primary condition as a targeting attribute. The end result was 40% improvement in costs per click. Click here to view the case study and see additional metrics.

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Get Involved

Live Webinars

Customer Experience in Life Sciences

DATE: July 21, 2021

The DHC Group is partnering with Medallia to provide industry insights on the degree to which life sciences brands feel they are currently competing on customer experience and how the return on experience is being deployed and measured. This webinar will include results from recent HCP research, thought leader interviews, and a qualitative survey of life sciences marketers.

Register Now →

Pharma Marketers Respond to Agile Operations -Tell us what you think

Share Your POV: Influence Upcoming DHC Projects and Events

Via DHC →
We are requesting input from industry stakeholders to help shape upcoming content, research focus and delivery methods. Current survey topics include Customer Experience, Health Equity, and Back-to-Work Trends. In exchange for your participation, we would be happy to share the results with you, and all survey respondents will be invited to a subsequent webinar. To that end, we have asked for your email address at the very end of the survey. You will also be entered in a raffle for one of five $100 gift cards.

Share Your POV →

WEGO Health Industry Award Nominations

Via WEGO Health →
The WEGO Health Awards industry categories are the only to honor the top pharma organizations, collaborations, and programs demonstrating innovation in patient collaboration to drive improved adherence, engagement and health outcomes – all selected by a panel of Patient Leaders. The six industry categories are designed to shine a brighter spotlight on the individuals and groups working tirelessly to create a better healthcare system that includes and elevates the patient voice. Know of a brand team, individual, or outstanding marketing campaign that deserves recognition? Nominate them today! Nominations are open through July 31, 2021.

Submit Nominations →

dhc virtual summit series

DHC Virtual Summit Hosted with Otsuka

DATE: September 8 - 9, 2021
TIME: 12PM - 1:30PM ET

Join fellow colleagues and pharmaceutical marketers, researchers, and thought leaders for a virtual innovation Summit hosted by the Digital Health Coalition (DHC) and Otsuka. Over the course of two days, you will hear from both Otsuka leaders and industry colleagues. Content is shared via presenters and panelists in an interactive virtual format.

Register Now →

PMN 2021 Summer Summit: Evolving the Customer Experience

DATE: July 15, 2021
TIME: 12PM - 1:30PM ET

Join PMN and leading Experience and Omnichannel experts from Merck, BMS, Novartis, AstraZeneca, UCB, AbbVie, and more to learn winning strategies for transforming data into actionable strategy, elevating CX beyond campaign optimization and activating the “Engagement Matrix” in your organization. **DHC members can save 20% off on their ticket. Promo code is DHC20**

Register Now →

DHC Content

On-Demand Webinars
listen up audio is hot

Listen Up, Audio Is Hot

What does your brand sound like? Since the beginning, it’s been all about the look. But things have changed. Now it’s all about audio. Healthcare brands need to be exploring and planning their audio presence. This webinar held June 9th 2021, will help you get started. It was followed by an invitation-only small group discussion with the speakers and other experts.

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cracking hcp social code

Cracking the HCP Social Code

The pandemic has accelerated social media usage and import for HCPs. Social media has gone from a secondary media option to primary communications channel and a strategic perspective for reaching and persuading HCPs. In this webinar, LiveWorld and DHC shared research findings from both HCPs and marketers revealing how far HCPs have come and what marketers need to do in response.

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