Newsletter - November 2020
FEATURED CONTENT: The Role of the Marketer of the Future
At the November 2020 DHC Virtual Summit hosted with BMS, we had the opportunity to bring together pharmaceutical executives to discuss and react to DHC Group research on the Role of the Marketer of the Future. This research project was conducted with McKinsey and Company and shared by Brian Fox (Senior Partner) with attendees of the Virtual Summit.
Read the Full Transcript →
View the Research Presentation →
ADDITIONAL INSIGHTS FROM DHC PARTNERS
Via DHC/Klick Health/Google →
The DHC Group interviewed more than 20 leading digital marketing experts from ad tech, data firms, agencies, publishers, and pharmaceutical organizations and asked them how they plan to adapt to the “privacy-first” era—and what’s ahead for audience targeting, tracking, and metrics.
Download POV →
Via Sermo →
Erin Fitzgerald, Sermo's CMO, reflects on the lessons learned this year while navigating the multitude of work challenges during a pandemic. She shares some of the ways the Sermo team became stronger and learned to work together better during office closures.
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DHC EVENTS UPDATES
1:00 PM - 1:45PM EST
Inspired by recent research highlighting treatment and communication shifts between patient & doctor, and doctor & pharma, this webinar will include quantitative physician and consumer studies that examine what's changed, what still needs change, and how it's affecting all stakeholders in the fight against cancer.
Sign Up Now →
NEWS FROM DHC PARTNERS
NOW ON DEMAND
Earlier this month DHC and BMS hosted two 90 minute sessions over two days, featuring research highlights, case studies, thought leader POVs and panel discussions with key stakeholders addressing topics such as the role of the marketer of the future.
Access Now →