Webinars

DHCG Webinar – Making the Specialty Medication Journey Easier—for Patients and Providers – October 8

Learn how to apply the latest omnichannel strategy using breakthrough physician behavioral research and expert implementation guidance.

Join leading pharmaceutical marketing experts for an exclusive deep-dive into omnichannel innovation that bridges Medical Affairs scientific rigor with commercial marketing effectiveness.

This session combines insights from physician preference data from 499+ global HCPs with practical implementation strategies from seasoned practitioners.

Panelists Include:

Dr. Shivang Joshi, Neurologist and Sermo Medical Advisory Board
Erin Fitzgerald, CMO, Sermo
Anurag Gupta MD MBA, Senior Director – DS&AI Products / Digital Health – Oncology Commercial and Medical Affairs, AstraZeneca (Additional experts to be announced)
Tim Jones, Vice President, Strategic Operations, Deployment Solutions – Syneos Health

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DHC Webinars

Available Live

DHC Webinars are first offered live to facilitate audience Q&A and provide interaction with thought leaders. We look forward to bringing you new, dynamic content and thought leadership in 2021. On-demand access to all of our webinars is available below.

On-Demand Webinars

On-Demand Coming Soon – DHCG Webinar – Making the Specialty Medication Journey Easier—for Patients and Providers – September 30

Behind every prescription is a person—and for patients prescribed specialty medications, the path to getting started and staying on therapy can be anything but simple.

Join this upcoming DHCG webinar to walk through the full patient experience using a real-world therapy example.

We’ll examine the complex challenges providers and patients face—and proven solutions that drive real results. From greater, brand-specific transparency in provider workflows to personalized patient support at moments that matter, end-to-end engagement technology improves prescription completion rates and patient outcomes.

Panelists Include:

Colin Banas, M.D., M.H.A., Chief Medical Officer, DrFirst
Caleb Dunn, PharmD, Clinical Product Manager, DrFirst
Chad Maeder, Senior Director, Patient Experience and Operations CNS/Neurology/Nephrology, Otsuka Precision Health

DHCG Webinar – DTP Trends in Pharma – Latest Research from DHC Group – September 25

Alongside recent research of HCPs and Consumers, The DHC Group has surveyed pharma marketers. This webinar will review and analyze how marketers are currently using and evaluating direct-to-patient programs in order to help the industry continue to apply innovation opportunities to improve patient health outcomes.

Panelists Include:

Matt Walsh, General Manager, BioPharma, ixlayer
Andrew Smith, VP, Consulting, Klick
Chuck Sachs, Director, US Commercial Innovation, AstraZeneca

DHC Group Webinar - Omnichannel Innovation and Measurement: Research and Analysis

This webinar will share the exclusive release of the latest DHCG survey results, Omnichannel Innovation and Measurement, as well as research highlights and feature a panel of experts discussing how marketers are currently defining the “ideal” state of “omnichannel marketing”, as well as what KPIs or metrics are most important for both brands and senior leadership reporting in order to track and measure progress towards that ideal state.

Panelists Include:

Theresa Greco, CCO, OptimizeRx
Kristen Vayda-Dreitlein, Head of Omnichannel, Type 1 Diabetes, Sanofi
Bill Veltre, EVP, Head of Media, Deerfield Group
Andrew Burkus, Senior Director, IQVIA Digital

DHC Group Webinar - Lessons in DTC from Women's Health: What menopause Teaches Us About the Future of Patient Access

From fertility to menopause, we’re witnessing a surge of consumer-driven innovation—but many offerings still rely on transactional, one-time care models. The next wave of transformation lies in building longitudinal, whole-person care that’s personalized, accessible, and scalable.

This webinar brings together leaders Michelle Davey (Founder and CEO, Wheel), Dorothy Gemmell (Chief Commercial Officer and President, GoodRx), Elizabeth Gluck (Associate Director, US Biosimilars, Organon) and Amy Turnquist (VP, North America Operating Board, HBA & Partner, Life Sciences, BIP) as moderator to explore how consumer-driven direct-to-consumer (DTC) programs are enabling this shift. Using menopause as a case study—and drawing from new data on the financial burden facing women—we’ll examine how pharma brands can use DTC as a launchpad for sustainable, branded care models centered on continuity, clinical rigor, and patient trust.

Thought leaders will unpack how DTC infrastructure can:

Help pharma brands rapidly launch patient-centric programs that are cash-pay ready and compliant
Move beyond transactional care to support long-term engagement and outcomes
Unlock new channels for commercialization in under-served or emerging categories like menopause
Build trust and transparency with patients through brand-owned pricing and access experiences
Future-proof access strategy in the face of tightening regulation, shifting patient expectations, and payer complexity

Menopause is just the starting point. We’ll also explore how this evolution applies beyond women’s health. Whether you’re focused on chronic conditions, specialty therapies, access gaps, or launching a new treatment, this discussion offers a proven model for how DTC can unlock growth, compliance, and patient loyalty across therapeutic areas.

DHC Group x Healio Strategic Solutions Webinar: AI, Oncology, and HCP Information Discovery

This webinar for pharmaceutical industry executives will feature industry leaders Dr. Hansa Bhargava (Healio/Physician), Anthony Manson (Healio), Simon Smith (Klick), and Michael Sivak (AstraZeneca) as they explore the rapidly evolving role of artificial intelligence (AI) in oncology, with a focus on how oncologists are leveraging AI platforms to search, access and synthesize medical literature, clinical news and information at the point of care.

Key discussion points include:

Real-Time Literature and Guideline Integration: AI platforms integrate the latest clinical research, national guidelines, and institution-specific protocols, providing oncologists with up-to-date, evidence-based recommendations during patient visits. This reduces the time spent searching for and reviewing literature, enhancing decision-making efficiency.
Enhanced Search and Decision Support: AI tools can rapidly scan vast databases of medical journals and research, identifying relevant studies, biomarkers, and treatment options tailored to individual patients. This enables more precise and personalized care, especially as new therapies and diagnostics emerge.
Continuous Learning: These platforms are designed to learn and update dynamically, incorporating new research findings and guideline changes to ensure oncologists always work with the most current evidence.

This session will offer insights into how pharmaceutical leaders can align their strategies with these technological advancements, anticipate future needs, and support the integration of AI-driven tools in oncology practices

DHCG x Underscore Marketing Webinar - It's Not Just About ROI

In today’s complex omnichannel landscape, traditional “look back” ROI analyses only tell part of the story. Focusing on both retrospective and prospective insights—such as uncovering more precise behavioral HCP segments and their information needs, quantifying how digital and personal channels complement each other, and using in-market tests to confirm where and how to scale—provides better visibility into key optimization levers. These insights help increase the promotional sales impact. Join Underscore thought leaders Tiffany Marg, Kate Miller, and Brandi Ascione, the Digital Health Coalition, and Ally Sager (Puma Biotechnology) for a roundtable on how advanced analytics can uncover what’s really driving performance—and how to turn those insights into scalable, measurable growth.

Live Roundtable Series - Data, Privacy, and AI in Pharma

At this industry roundtable on data, privacy, and AI, thought leaders Jonathan Zile (PulsePoint), Ted Sweetser (PurpleLab), Jonathan McLeod (Throtle), Lauren Lawhon (HealthUnion), Tyler Doppelheuer (IQVIA), and Alison Tapia (Former Dermavant) as moderator discuss how evolving data privacy regulations are reshaping data strategies in the industry. Leaders shared insights on leveraging AI and first-party data to drive innovation while ensuring compliance with HIPAA, GDPR, and other standards. The conversation also highlights the challenges of integrating diverse data sources, maintaining patient trust, and deploying ethical AI solutions. Executives also explore the transformative potential of generative AI and real-time analytics for targeting and customer engagement in a privacy-first landscape.

Reimagining Patient Aquisition

Xander Kerman Gregory (Ubie) and Halle Marchese (Nucleus Genomics) share groundbreaking strategies that are reshaping how brands connect with patients. Hear insights from this brand leader and lessons learned applying innovative tech to educate and engage patients. You’ll walk away with practical tactics you can implement right away!

This session explores:

Best Practices – How Nucleus Genomics has leveraged communities, influencers, and events to drive patient acquisition—what’s worked, what hasn’t, and key takeaways.
Beyond the Cutting Edge – How Ubie is redefining engagement by reaching patients earlier, delivering content they seek, and using innovative channels.
What Works Best – Key learnings and actionable insights to refine your pharma marketing strategy.

Unlock the Power of NPs & PAs in Your HCP Marketing Strategy

Industry experts Nathan Lenyszyn (VP of Marketing, HealthLink Dimensions), Dawn Lacallade (Chief Strategy Officer, LiveWorld), and Vince Milano (Executive Director, Assertio Therapeutics) unveil the latest research from 360 surveyed NPs and PAs, providing fresh insights into their prescribing behaviors, communication preferences, and content consumption trends. Learn how to effectively engage this growing group of Advanced Practice Providers (APPs) to build trust, enhance education, and maximize your brand’s impact on new prescriptions (NRx).

Exploring Best Practices for Biopharma DTP Implementation: Improve the Patient Experience & Drive Better Health Outcomes

With Matthew Walsh (ixlayer) moderating the discussion, this panel of industry leaders will bring fresh perspectives on leveraging data in pharmaceutical marketing, sales, and customer engagement. Topics will include agency partnership models, collaboration, data standards, cutting-edge advancements in identity solutions, and privacy first enhanced targeting.

Data-Driven Transformation in Healthcare Marketing: New Innovations, Challenges, Collaboration, and Future Potential

This webinar will clarify the best practices and misconceptions around direct-to-patient (DTP) programs. Our panel of thought leaders address common myths, explaining how these programs operate and deliver impact, with a focus on understanding patients’ needs and expectations in today’s healthcare landscape, how DTP supports early intervention and sustained care, detailed insights into telehealth, lab testing, and prescription fulfillment, and navigating compliance and addressing implementation complexities.

Emerging Channels & HCP Marketing Trends Driving Deeper Engagement

In this session, Brooke Fleming, Sr. Director | Head of Orchestrated Customer Engagement at Sage Therapeutics and Julie Granberry, Chief Insights & Strategy Officer at Relevate Health will explore five key areas where they have observed success engaging with HCP audiences in the rapidly evolving marketplace. From social media and AI-driven personalization to the rise of digital opinion leaders, they will cover everything you need to stay ahead of the curve as you finalize your 2025 brand plans.

Data Innovation - Live Roundtable

This roundtable on data innovation will explore how pharmaceutical companies are harnessing the power of data for identity solutions, enhanced targeting, and exploring the potential of the integration of physician and consumer data. Our distinguished panel of thought leaders will share their experiences, challenges, and visions for the future.

HCP Social Influencers

This webinar explored how healthcare providers (HCPs) are increasingly engaging on social media—not just as consumers but as content creators. The session emphasized the importance of HCP social influencer programs in modern marketing strategies, highlighting their role in driving engagement, increasing brand visibility, and reaching untapped markets. Featuring insights from Sermo and LiveWorld research, the discussion covered the process of sourcing HCP influencers, integrating them into brand strategies, and measuring success, offering valuable guidance for marketers looking to leverage these influencers effectively.

AI & Patient CX

This webinar highlights a critical shift in the life sciences industry, moving from one-way promotional models to prioritizing patient experience. It focused on how AI can be used to create patient-centric experiences that empower individuals to take charge of their health. The session explored how AI enables better patient engagement, from understanding information-seeking behaviors to developing effective marketing programs. It also covered the importance of feedback to refine AI algorithms, ensuring thoughtful design that enhances patient journeys and fosters deeper connections with life science companies.

Patient Customer Experience

This webinar features a dynamic group of industry experts who share exclusive results of the recent Patient Customer Experience in Pharma survey.

They also share the latest consumer data and best practices for key facets of patient customer experience including – the macro patient journey, using innovation to address patient pain points, patient feedback, and putting it all in practice.

Pharmacy Innovation

The Role of the Pharmacy in Impacting Script Access and Medicine Adherence

This Live Webinar will include the exclusive release of our recently-completed survey of pharmacists, and leading edge experts providing an industry guide to the innovation that’s possible at the pharmacy now – both patient and pharmacist-facing – as well as a clearer picture of what’s to come.

Embarking on the Care Journey

Navigating the healthcare system is a complex task for any patient, but it can be particularly tricky for those who are searching for more information on their symptoms, grappling with a recent diagnosis or looking for a particular type of care for the first time. Finding an appropriate specialist or treatment option and accessing relevant resources can present their own challenges, which can delay patients’ time to care and negatively impact their health outcomes.

This webinar will explore how to support and activate patients at the very start of their healthcare journey, ultimately reducing time to care, driving new prescriptions and improving the patient experience.

Myth Busting EHR in 2023

Why is it important to dispel EHR Myths? What are the six primary Myths vs Reality EHR topics? How can you arm yourself for successful conversations with your colleagues, media agency, and Medical, Legal, & Regulatory (MLR)?

Industry experts, George C.D. Griffith (Relevate Health), Damon Basch (Veradigm), and Heath Morlock (Merck) answer all of these questions in a dynamic exchange sure to resolve and strengthen your understanding of EHR.

Omnichannel Strategy Innovations for Small & Mid-Tier Pharma

This webinar for Small to Mid-Tier Pharma Companies provided a look at how Omnichannel Links to Overall Strategy in Small to Mid-Tier Pharma. Since these companies often operate without the extra layers of decision makers between senior leadership and marketers at the brand level, they are able to make strategy decisions in a much more nimble fashion.

Focus on three areas that should drive the omnichannel strategy: Identifying the Story. Clarifying the Technology Needs. Determining What is Needed to Feed the Content Machine

Speakers Include: Henry Anderson (Supernus Pharmaceuticals), Paul Murasko, (Azurity Pharmaceuticals), Frank Burrell and Greg Marshall (Deerfield), Katya Petrova (JUICE Pharma Worldwide), Adriane Vail (Veeva).

Access and Adherence

This webinar will help you answer the question “what can you be doing from a digital perspective to improve overall patient and HCP experiences to optimize treatment access and adherence?” Mark Bard shares findings from a just completed qualitative study of key decision makers from pharmaceutical and biosciences companies. Healthline’s Sarah Clark provides latest patient data. Subject matter experts from across the industry will explore implications and next steps.

Rethinking Point of Care Engagement in an Omnichannel World: Strategy, Modular Content, and Next Generation Metrics

This webinar explores the implications of an omnichannel-led pharma marketing strategy on the moment of intersection for patients and physicians.

Featured subject matter experts representing each stakeholder role will explore how the rules of engagement at the point of care are evolving. This webinar will look at how innovators are redefining strategy, modular content, and metrics.

Social is Serious – Two Key Perspectives on HCP Social

Social has become a serious landscape for HCP’s professional and clinical engagement as well as a principal medium for communicating with patients and caregivers. Getting targeting, engagement and reporting right is critical for brands.

LiveWorld and Sermo co-host this webinar, giving you an expanded look at newly released research of pharma marketers and HCPs, exploring who, how, when, and why HCPs use social media for professional and clinical purposes. Moderating the conversation is DHCG’s Christine Franklin, joined by Milet Koo, Social Media, Digital Experience, Genentech.

Coming Full Circle with Oncology Marketing

This webinar examines the intersection of COVID-19/Diagnosis & Treatment/HCP-Patient interaction and the subsequent role of treatment manufacturers in the field of oncology. Panelists include Paul Mursako (Ipsen Pharmaceuticals), Tony Dale (Everyday Health Professional), David Bernstein (Everyday Health Consumer), and Kate Zwizanski (CMI/Compas).

Telehealth Trends Tomorrow

In this webinar, experts from the DHC and Wego Health share results from a survey of over 175 patient influencers conducted in October. Insights focus on perceptions of telehealth currently, and behavioral predictions moving forward. Panelists include Jeffery Erb (McCann Health Engagement) and Michael Donohoe (Type 2 Diabetes Patient Advocate & Consultant) for a discussion on the implications of the research.

Privacy First Marketing

Firefox and Safari have eliminated cookies – Chrome will do the same by 2022. Apple revealed a major privacy update with iOS14. State and federal regulatory changes signal a continued move to consumer control of their data (and how it’s being used). This webinar discusses how these changes will impact pharma marketing in 2021. Panelists include Stef Klaskow (Google), Kamran Shah (Klick Health), Asaf Evenhaim (Crossix at Veeva Systems), Lisa Flaiz (BMS), and Brendan McHenry (Healthline).

AI & Patient CX

Patient Customer Experience

This webinar features a dynamic group of industry experts who share exclusive results of the recent Patient Customer Experience in Pharma survey.

Pharmacy Innovation

The Role of the Pharmacy in Impacting Script Access and Medicine Adherence

Embarking on the Care Journey

Myth Busting EHR in 2023

Omnichannel Strategy Innovations for Small & Mid-Tier Pharma

Focus on three areas that should drive the omnichannel strategy: Identifying the Story. Clarifying the Technology Needs. Determining What is Needed to Feed the Content Machine